Inside Hook Spoke to the Man Behind Bruce Buffer’s Increasingly Audacious UFC Fits
It’s nigh impossible to outdress professional athletes. "It's a challenge trying to top each jacket, to be honest, but it is fun," says Aashif Jamani of King & Bay
Legendary ring announcer Bruce Buffer, the Veteran Voice of the Octagon, has become a men's fashion icon. This blog showcases his signature King & Bay Custom Clothing smoking jackets and more.
Fans React Big to Bruce's UFC 257 Look
Every time Bruce Buffer steps into the Octagon to announce a UFC fight, he does it wearing a unique piece of Canada – a custom smoking jacket from King & Bay.
Bruce Brings a Piece of Canada Into the Cage
Every time Bruce Buffer steps into the Octagon to announce a UFC fight, he does it wearing a unique piece of Canada – a custom smoking jacket from King & Bay.
Bruce Buffer's Smoking Jacket Gallery
It's a gallery of great looks! The stunning silk jacquard smoking jackets worn by Bruce in the UFC octagon scream his unique style.
What's Bruce Wearing at UFC 258?
UFC 258, to be held on Valentine's Day Eve in Las Vegas, promises to have a number of contestants seeing stars, not hearts, swirling around the canvas by the end of the night.
Bruce Buffer Brings Style to the Octagon
For 25 years, Bruce Buffer has been the man at the centre of the UFC ring and has introduced some of the greatest fighters from every generation.
UFC legend and James Bond superfan Bruce Buffer channels inner 007 with custom smoking jackets
Legendary ring announcers Bruce and Michael Buffer share more than their family name and an occupation. They also share an elegant sense of style and a taste for custom clothing.
Bruce Buffer announces the return of Conor McGregor to UFC in style
UFC 246 McGregor vs Cowboy is the most anticipated UFC event this year, and once again, Bruce Buffer will take his stand in the octagon wearing King & Bay.
Looking Back on Bruce Buffer's UFC Style
Bruce Buffer has been a long-time client of King & Bay, setting new standard for looking good in the ring with a unique custom smoking jacket designed for each UFC event.
'Veteran Voice of the Octagon', Bruce Buffer, calls UFC matches dressed in custom smoking jackets
As the official Octagon announcer for UFC events, Bruce Buffer is front and center at every fight and has set a new standard for looking good in the ring with a unique custom smoking jacket designed for each UFC event.